The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
The Franchise Scale Up Show with Guy Coffey
The Franchisor Mindset: 5 Shifts That Help Emerging Brands Scale to 100 Units
Franchising is a completely different business model — and if you don’t make the mental shift, you don’t scale. In this solo episode, I walk through the five mindset changes every emerging franchisor has to go through to stop drowning in day-to-day operations and start leading a franchise system that can grow to 100 units and beyond.
The hard truth is this: if you’re still solving customer issues, running payroll, or living in the weeds, you don’t have a franchise system — you’ve just got an expensive FDD. This episode is about ripping that band-aid off and stepping into the real role of a franchisor.
Key Takeaways
- Why franchising requires a different identity than operating
- The difference between operator thinking vs. owner thinking
- How to shift from being a doer into a builder of systems
- Why franchisees require mentorship, not management
- How culture replaces control when you scale nationwide
- The long-term mindset behind royalties, scale, and exit readiness
Time Stamps
00:00 Introduction to Franchising
00:31 Welcome to the Franchise Scaleup Show
01:03 Mindset Shifts for Emerging Franchisors
02:52 Owner Thinking vs. Operator Thinking
03:29 Building Systems for Franchise Success
04:09 Mentorship Over Management
06:37 Influencing Through Culture
07:56 Long-Term Vision and Solutions
09:10 Tactical Takeaways
09:48 Conclusion and Next Steps
If you’re serious about franchising your concept, you have to stop being the bottleneck. These mindset shifts are the foundation for scaling without burning out or losing control.
If you want help making that transition and building a franchise system that is actually scalable, book your free Franchise Growth Strategy Call at guycoffey.com.
I only work with founders committed to scaling with integrity and control. If that’s you, let’s talk.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey