The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
The Franchise Scale Up Show with Guy Coffey
Act Big, Start Early: Why Franchisors Should Build Like They’ve Already Scaled
Most founders wait until they’re “big enough” to create systems, host conferences, or formalize franchise agreements—but that’s the wrong move. In this solo episode, I share how acting big early helps you simplify operations, strengthen culture, and increase long-term brand value.
I’ll walk through the real lessons I learned while building Frenchies, from hosting a three-unit franchise conference to creating standardized franchise agreements and saying no to misaligned franchisees.
What You’ll Learn:
- Why structure early creates freedom later
- How to start your franchise conference and council from day one
- The hidden value of having no exceptions in your agreements
- Why saying no to bad fits speeds up your long-term success
- How “acting big” can make your brand more valuable at exit
Time Stamps:
00:00 Introduction to the Franchise Scaleup Show
00:29 The Importance of Acting Big
01:02 Starting Small and Learning from Experience
03:56 Consistency in Agreements
05:14 Choosing the Right Franchisees
08:18 Benefits of Starting Early
13:35 Final Thoughts and Recommendations
14:22 Conclusion and Call to Action
If you’re growing your franchise, stop waiting for permission to act big. Start now. Build systems like a mature brand and watch your operations simplify.
Book your free franchise growth strategy call at guycoffey.com.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey