The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
The Franchise Scale Up Show with Guy Coffey
Scaling Smart: Amrit Dhaliwal on Building Walfinch with Purpose
Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down with Amrit Dhaliwal, founder of Walfinch, a home healthcare franchise in the UK that’s grown 50% year-over-year since 2019.
Key Takeaways:
- Why franchisee selection is more important than rapid sales growth
- How fractional and experienced staff can fast-track your support team
- Why technology and systems drive sustainable scale in service industries
- How to build a culture where franchisees feel supported, not managed
- The importance of keeping profitability at the heart of your franchise model
Time Stamps:
00:00 Introduction to the Franchise Scaleup Show
00:29 Meet Amrit Dal: From Immigrant Roots to Franchise Success
03:17 The Journey from Franchisee to Franchisor
04:27 Early Business Ventures and Lessons Learned
10:05 Building and Scaling Wal Finch
14:30 Challenges and Strategies in Franchising
19:10 Selecting the Right Franchisees
21:15 Balancing Growth and Quality
23:22 Strategic Growth and Responsible Expansion
23:54 The Importance of Franchisee Selection
25:31 Building a Collaborative Franchise Culture
27:14 Engaging Franchisees Through Events and Communication
29:59 Focusing on Franchisee Profitability
34:33 Effective Franchise Support Systems
36:19 Empathy and Personal Connection in Franchise Support
38:59 Training and Upskilling Franchise Support Coaches
42:57 Concluding Thoughts and Future Aspirations
If you’re an emerging brand founder, this episode is a must-listen. Scaling responsibly isn’t about speed—it’s about control, culture, and franchisee success. Listen now, then head to guycoffey.com to book your free franchise growth strategy call. I only work with founders committed to scaling smart and protecting their vision.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey